brief disappointment

I have tried writing my own brief for this project for myself. And so far I found it very difficult. I have mostly struggled with getting down and expanding on the core things which should be in the majority of briefs, which I have marked as

• project aim/objective
• project background
• target audience
• work required
• budget
• deadlines

Although some information is set for things like the deadlines, I really have little to put down when it comes to the project and background. I was a little disappointed when all together I had written less than a page. However I really can not currently think of any ways to expand upon what I already have. Which is more or less just the facts.

With the Gallery space being changed to a much much larger one I may be able to go back to my original idea of having a few skate-able objects, to almost make a small skate set up of sorts as space is no longer a real issue I have to be concerned about.

I think a larger set up in general will have more impact than something small, and this is something I would like to capitalize on and get as much attention as possible as it is a public exhibition. This also means shifting the priority of my project back onto the skate object. rather then the backing graphic design materials, which is something I originally wanted to do.

motives

once again I find myself struggling for motivation to do much towards this project. And I am completely unsure why. I have lots of work planned ahead for it as well as lots of creative ideas I want to try out and put to paper properly. Yet really struggling to find the inspiration and motivation to act. I should have the end result and a good public exhibition as a good source of motivation. However its not really doing much for me at the minute.

I am also not 100% sure on my what my end result will be as of yet either. I fear this is what is causing the rather slow development. Without a solid cause I stray a little.

I have tried the method of logo and idea generation mentioned in an earlier post. This was having the inspirational images for the logo on the page serving as a direct influence for it. I have to say it has worked quite well I found that having a constant visual reference helps with generating new ideas. I am keen to try this out for more things and I am also quite surprised by how helpful it is to have a visual reference constantly there. I have obviously used things as visual references before but never had some on the same page I am working on.

ruling out a certain skate-able piece.

I have decided to rule out the possibility of building a set of stairs for a skate-able thing, this was never really on the menu to start with, but I have now officially ruled it out due to things like the amount of space and size even a small 3 set would need. But also the complexity of building one, is much more than I think I am capable of, especially given the time I will be able to spend on it. Even though a stair set is a key and important obstacle within street skating.

I think my best option is to stick to really simple objects and skate pieces, and possibly use them as building blocks for an interesting set-up. I think this would be a simpler and more creative way of going about it, as there is always the potential to re-arrange the pieces to create a new set-up.

Here is pro-skater Paul Rodriguez or P-Rod popping a switch 360 flip down a rather popular triple set within pro-skaters. 

Project tempo.

Now that I have had time to think about the short deadline of the project. I really am for it. I have said before I prefer short deadlines as they force me to work rather than slack off for a long time and then work. I am delighted at the opportunity to have to produce lots of high quality work within such a short deadline.

I have always wanted to work to shorter deadlines doing 1 thing at a time, which is the way I expect things to be while freelancing. If I were freelancing I would be very careful not to give myself too much work, as even though a pass result or bad grade may get you though in education, in real life it is about quality for sure.  So not overloading myself with work will allow me to focus purely on one thing at a time, and not get muddled up. Despite this I expect things to be rather slow when freelancing.

New way of idea generation.

I have started my sketches and ideas for the project officially now, and I want to try a new method of coming up with a log, rather than my usual way of doing things. Which I cannot clarify how i really come up with things.
I came across this http://www.behance.net/gallery/Glasswear-Industries-Identity/7095255 whilst looking for inspiration and on top of being a really good piece of branding I like the images which show the inspiration. So i want to take this method of having images in front of me and possibly drawing directly from them to come up with something. I am hoping this works and can give a good piece but also hoping it will allow things to go smoother and quicker than my usual methods.